Embedded finance: Banking everywhere and always
November 13, 2023
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An extremely popular opinion of recent years is that “Every company will be a fintech company”.
This phrase is attributed to Angela Strange , general partner of Andreesen Horowitz and was made about 4 years ago. Although Ms. Strange mainly referred to payments and how they can become part of every “digital customer’s” experience, soon the idea began to cover lending, mortgages, insurance, almost anything to do with a banking product that will could be distributed by non-financial organizations.